MarkenwertSieger
Quelle: WELT Kompakt, 24.04.07
Newsmeldung:
Clear Channel, Google
Strike Ad Sales Pact
Clear Channel Radio and Google Inc. today announced a multi-year agreement that enables Google to sell a guaranteed portion of 30-second advertising inventory available on more than 675 of Clear Channel's AM/FM stations. Specific financial terms are not being disclosed.
The companies say that under the agreement, Google Audio Ads advertisers will have national distribution, enabling them to reach specific audiences, at specific times, in targeted geographies. Clear Channel adds that the agreement opens up an additional sales channel and provides supplemental revenue by making Clear Channel inventory available to advertisers who previously had not used radio.
RadioInk 17. April 2007
Nach dem Einstieg von Google in die Online Radio Vermarktung in 2005 war eines klar. Das würde nicht das Ende sein, sondern erst der Anfang.